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Helena Rubinstein

Art direction: Steven ING
Year: 2018
Agency: Les Poupées Russes

The Brief

Experience the power of the Edewelss, a flower of infinite strength, throught an enhancing  Web experience on the new Helena Rubinstein TMALL e-commerce platform.

Helena Rubinstein is inspired by women and empowers them to discover the full power of their beauty with prodigious cosmetic procedures that combine avant-garde, effectiveness and sensory pleasure

Launch page

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Product page

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